What are cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work or function more efficiently, as well as to provide information to the website's owners. They enable the website to recognize a user's device and store certain information about their preferences or past actions.
How and why we use cookies
Our website uses cookies to enhance your browsing experience, analyze site traffic, and for advertising purposes. We use both first-party and third-party cookies for the following purposes:
Essential cookies: These are necessary for the website to function properly. Without them, certain services like navigating pages or adding items to a shopping cart would not be possible.
Performance and analytics cookies: These cookies help us understand how visitors interact with our website by collecting data on traffic and usage patterns. We use this information to improve the performance and functionality of our site.
Functional cookies: These allow our website to remember choices you make, such as your username, language, or region, to provide a more personalized and convenient experience.
Advertising and marketing cookies: These cookies track your browsing habits to help us and our third-party partners deliver personalized and relevant advertisements. They may also be used to measure the effectiveness of our ad campaigns.
Third-party cookies
In addition to our own cookies, our website may also use cookies from third-party services. These include analytics providers (like Google Analytics) and advertising networks (like those from Google and Meta). These third parties may use the information collected to serve you targeted advertisements and measure the effectiveness of their campaigns. We encourage you to review the privacy policies of these third parties for more information.
How to manage your cookie preferences
You have the right to control which cookies are placed on your device. Most web browsers allow you to manage your cookie preferences through their settings. You can typically block all cookies, accept only certain types, or receive a notification when a cookie is being set.
You can also withdraw your consent for any non-essential cookies at any time. If you wish to change your cookie settings, please refer to your browser's help pages for instructions. Please note that disabling cookies may affect the functionality and your overall experience on our website.
Updates to our cookie policy
We may update this cookie policy from time to time to reflect changes in our cookie usage or relevant regulations. The "last updated" date at the bottom of this page will indicate when it was last revised.
Tracking Technologies & Facebook (Meta) Tools
Summary: We use privacy-respecting analytics and advertising tools to understand what content is useful and to show relevant ads. We never sell your personal information.
Facebook Pixel & Conversion API
We use the Facebook Pixel and, where available, Meta’s Conversion API (“Meta Tools”) to measure the effectiveness of our ads, improve our website, and reach people who may be interested in our offerings.
These tools may collect or receive information from our site (for example: page views, button clicks, form events, purchase events, hashed contact fields) and use it to provide measurement services and target ads. Data sent via the Conversion API is transmitted over an encrypted connection and may include only the minimum fields necessary for measurement.
Meta Business Tools Terms: https://www.facebook.com/legal/terms/businesstools
Facebook Data Policy: https://www.facebook.com/about/privacy
What Data the Meta Tools May Process
Usage data: pages viewed, time on page, referring/exit pages, and actions taken (e.g., add-to-cart, checkout).
Device/tech data: browser type, device type, IP address (used for approximate location), user agent.
Event data: hashed identifiers you provide (e.g., email/phone submitted in a form), order value/currency, and internal event IDs to prevent duplicates.
We configure Meta Tools to minimize data collection and use standardized event names only for measurement and ad relevance.
How We Use This Information
Measure ad performance and understand which messages are helpful.
Improve site experience and reduce irrelevant advertising.
Build audiences for our ads (including “Custom Audiences”) in a privacy-aware way.
Your Choices & Opt-Out
You can control how Facebook uses your data for ads:
Facebook Ad Preferences: https://www.facebook.com/help/568137493302217
Manage your interests/ads on Facebook: https://www.facebook.com/adpreferences
Industry opt-outs (interest-based ads):
NAI: https://optout.networkadvertising.org/
DAA: https://optout.aboutads.info/
Browser controls: You can clear cookies, use tracker-blocking extensions, or browse in a private window to limit cookie-based tracking.
Legal Bases (GDPR/EEA Only)
Where GDPR applies, our legal bases are legitimate interests (analytics, ad measurement, site improvement) and/or consent for non-essential cookies. You may withdraw consent at any time via our cookie banner (where shown) or by adjusting your browser settings.
California Privacy (CCPA/CPRA)
We do not “sell” personal information for money. Some disclosures for targeted advertising may be considered “sharing” under California law. California residents can request to opt out of sharing by contacting [email protected] with the subject “California Opt-Out,” or by using available cookie controls.
Data Retention
Event data used for measurement is retained only as long as necessary for the purposes described above and in accordance with Meta’s retention practices. Aggregated reports may be kept longer for trend analysis.
Children’s Data
Our site and services are not directed to children under 18, and we do not knowingly collect personal information from children.
Updates to This Section
We may update this section to reflect changes to our advertising or analytics practices. If material changes occur, we’ll update the “Effective Date” at the top of the policy.